Readly expands its portfolio of UK newspapers with Reach plc adding four titles
Readly, the European market leader in digital magazines, has expanded its portfolio of national newspapers with the addition of four UK newspapers to its platform. The Daily Express, Daily Mirror, Sunday Express and Sunday Mirror will launch on the app today as publisher Reach plc broadens its digital newspaper distribution.
The addition of four newspaper titles from Reach plc marks the continued expansion of Readly’s UK newspaper portfolio. This follows the initial launch of UK newspapers onto the platform earlier this year with The Evening Standard and The Independent.
The newspapers will be available to Readly’s global audiences as part of the Readly subscription in the UK, Ireland, Australia, New Zealand, Germany, Austria, Switzerland and Sweden. The relationship will increase digital reach, ABC accreditation performance and global presence of the titles. In addition, the publisher will be able to access Readly’s robust data analytics and insights as part of the partnership.
– We're delighted to expand our existing partnership with Readly so that their global subscriber base will now be able to enjoy reading the Mirror and Express newspapers via the service. The Mirror and Express titles have a huge following both within and outside of the UK and we believe that this development will further extend the reach of these much loved and renowned newspapers, bringing them to a new and appreciative audience, says Fergus McKenna, Content Sales Director at Reach plc.
– We are thrilled to welcome four of the nation’s favourite national newspapers to the portfolio. As people increasingly look for trusted news and quality journalism, newspapers are an important part of our growing inventory of content. Firstly, they improve the whole consumer offer – subscribers can get all their reading material in a single app. Secondly, dailies build frequency of usage which drives increased read times all the way through to our magazine portfolio, says Ranj Begley, UK Managing Director and Chief Content Officer at Readly. Moreover, our growing datapool of 30 billion data points gives publishers a deeper understanding of reader behavior which enables them to become more data driven in their approach to maximising readership and developing their business.
In addition to the expansion of UK newspaper titles, Readly has also welcomed back Future magazines titles Country Life, Horse & Hound, Wallpaper and Decanter onto its platform. Earlier in October this year, Aftonbladet - Sweden's largest evening newspaper, and Sportbladet, both owned by the Schibsted Media Group, also joined Readly as part of an expanded publishing collaboration. There are already six titles and weekend supplements from Aftonbladet on Readly's platform.